Relationship Between “Backlinks” in Exchange Backlink and Backlink Audit

You may sometimes notice different backlink numbers displayed in the Exchange Backlinks section and the Backlink Audit section. These two metrics serve different purposes.

Backlinks (Exchange Backlinks Page)

• This number represents the anticipated or estimated backlink amount for your website.
• It is not the actual number of successfully exchanged backlinks.
• The data is sourced from third-party channels and is provided for reference only.
• It helps give a general expectation of potential backlink exposure during the exchange process.

Backlinks (Backlink Audit Page)

• This number represents the actual backlinks that have been:
  • Successfully created
  • Detected by third-party backlink tools
  • Indexed and recognized
• This is the authoritative and accurate metric for evaluating your real backlink performance.

Important Notes

Always refer to the Backlink Count shown in the Backlink Audit section as the standard when assessing:

• Backlink effectiveness
• SEO impact
• Exchange success results

If you have questions about specific backlinks or discrepancies between these two numbers, feel free to contact SEOWILL Support Team for further assistance.