How to Understand Mobile and Desktop Speed Scores

The Speed Score in SEOWILL is a performance indicator that helps you quickly understand how well your store performs on mobile and desktop devices.We recently updated the score ranges to better align with real-world e-commerce performance standards.

Mobile Speed Score

Mobile performance is evaluated with stricter thresholds due to device and network limitations.

• 0–39 → 🔴 Needs Improvement
  Your site may load slowly on mobile devices and could negatively affect user experience and conversions.
• 40–59 → 🟠 Moderate
  Acceptable performance, but there is still room for optimization.
• 60 and above → 🟢 Good
  Your mobile speed meets recommended performance standards.

Desktop Speed Score

Desktop environments generally allow higher performance, so the benchmarks are higher.

• 0–49 → 🔴 Needs Improvement
  Indicates slow loading or heavy resources affecting performance.
• 50–74 → 🟠 Moderate
  Reasonable performance, but further optimization can improve speed.
• 75 and above → 🟢 Good
  Your desktop site speed is well optimized.

What These Scores Are Used For

• Provide a quick visual overview of site speed health
• Help you identify whether mobile or desktop needs more optimization
• Guide decisions when using the Site Speed-Up feature

If you have questions about improving your score or understanding specific metrics, feel free to reach out SEOWILL Customer Support.