How to optimize your content with content Audit?

What is Content Audit?

Content Audit is a tool that helps you write and optimize your pages to achieve higher search engine rankings for your target topic.

In short: tell it "I want this article to rank for this keyword," and it analyzes the top-ranking articles currently winning that keyword on Google. It then gives you a clear optimization checklist — how long to write, which terms to use, what sections to add — that you can apply directly to your draft.

Note

📌 Content Audit currently supports blog pages only. Product and collection pages will roll out in the next two months, aligned with the latest Google and AI search engine requirements. We'd love your feedback as you use it.

Get Started in Three Steps

Step 1 — Enter Your Target Keyword

Enter the keyword you want this page to rank for, along with your target market and language. This is the most important step — all subsequent guidelines are built around this keyword.

How to pick a good keyword

✅ Recommended: Long-tail, specific keywords with decent search volume and manageable competition

• Example: slant board exercises for knee pain (specific, with a clear audience)

  ❌ Avoid: Broad, hyper-competitive keywords

• Example: shoes, fitness (hard to compete against major brands)

Not sure what to pick? Click AI Suggestions — our AI will recommend keywords based on your page content, and you can select the one that best fits.

Step 2 — Click Start Research to Launch Competitor Analysis

Click Start Research, and the system will automatically:

1. Crawl the top 20 Google results for your target keyword
2. Analyze each article's search intent and group them accordingly
3. Pick the intent group that best matches your page
4. Extract semantic keywords, content structure, and outlines from those competitors — these become your optimization guidelines

Note

💡 What is Search Intent?The same keyword can mean different things to different searchers. For "slant board," some want tutorials, some want to buy a product, some want rehab guidance. We group competitors by intent and automatically select the one closest to your page.

The whole process takes about 1 minute. Once it's done, you'll see your Content Score in the top left and the optimization guidelines on the right — time for Step 3.

Step 3 — Write & Optimize

Once analysis completes, your Content Score (1–100) appears in the top left, with the full optimization guide on the right.

Your goal: get the score to 66 or higher — then you're ready to publish.

Score	Meaning
Below 33	Not optimized enough — you likely need more content and better keyword usage
33 to 66	Decently optimized — most of the work is done
Above 66	Ready to publish — further polishing is optional

Note

Don't chase 100. Reaching 100 is usually impossible, and forcing it may damage your content's natural flow. A good rule of thumb is to keep your score 10–20 points higher than your top competitors — that's enough to compete, without over-optimizing.

Two ways to optimize:
Option A: Edit Manually Using the Right-Side Guide

The guide on the right has three sections, each telling you what to do:

1. Content Structure
Suggested ranges for word count, heading count, and image count, based on top-ranking competitors.

👉 What to do: Compare against the guide. Add headings if you're short on them; expand sections if your word count is low. But don't force structural changes just to hit numbers — natural flow matters more.

2. Keyword Coverage
We extract recurring semantic keywords from top-ranking competitor articles. Naturally weaving them into your content helps Google understand your topic more accurately. The Headings tab specifically tracks keywords used in your H2–H6 headings.

👉 What to do: While writing, check the keyword list and include the ones that fit naturally. Don't stuff.

Note

→ For detailed guidance, see How to Use Semantic Keywords

3. SEO Checklist
Foundational SEO best practices: include the target keyword in your title, add image alt text, enable structured data, and so on.

👉 What to do: Work through the listed issues one by one.

Option B: Speed Things Up with Auto-Optimize
Once your article is written (or nearly done), click Auto-Optimize. The algorithm analyzes your content and inserts relevant semantic terms to enrich it.

Note

🔒 Don't worry — it won't ruin your article. Auto-Optimize only inserts terms naturally into your existing paragraphs. It doesn't rewrite your sentences and doesn't change your tone or meaning. You can preview every change individually and undo any of them.

How to use it:

1. Click Auto-Optimize
2. Click Compare on any section to see exactly what changed
3. Click Undo on any change you don't like
4. Click Save and Close when you're happy with the result

Research Tab

Once competitor analysis completes, the Research tab gives you two genuinely useful resources — make sure to use them:

📖 Browse Reference Articles

These are the articles currently ranking on Google for your keyword. Use them to:

• Study their outlines and structure for inspiration
• Spot angles you might have missed in your own draft

❓Use PAA (People Also Ask)

PAA shows the related questions real users ask Google about your topic.

Adding these to your article body or FAQ section gives you two wins:

• Broader coverage that addresses what users actually want to know
• A better chance of being cited by Google AI Overview and AI search tools like ChatGPT and Perplexity

Switch Competitors

If the auto-selected competitor group doesn't match the direction you want to write in, click Select Competitors to adjust:

• Switch to a different search intent group
• Or hand-pick the most relevant articles within the current group

SEOWILL will recalculate the content structure and keyword recommendations based on your selection. We recommend selecting at least 3 articles for accurate results.

💡 In most cases, the automatic selection is good enough. Only adjust this if the recommended direction is clearly off.

Add Internal Links Automatically

Internal linking helps search engines understand your site structure and keeps readers engaged with more of your content.

How to use it:

1. Click Add Internal Linking
2. Select the pages you want to link to
3. AI analyzes your article, finds appropriate anchor text, and inserts links automatically
4. Review, edit, or discard any suggestions before saving

Improve Visibility with Structured Data

What is structured data, and why should I care?

In plain terms, structured data is a format that Google and AI engines can instantly understand — it tells them "this article is about X, written by Y, contains these Q&As or steps."

Once enabled, your articles have a better chance of appearing in:

• Google rich results (with images, ratings, FAQ dropdowns)
• Google AI Overview
• Citations in AI search tools like ChatGPT and Perplexity

Structured data types for blog pages

• Breadcrumb, Organization, and Article — click Enable once and it applies to all your blog pages.

• FAQ schema: click Generate per article, our AI analyzes your article content and extracts Q&A pairs into structured data. If your article doesn't contain Q&A content, generation won't succeed.

We recommend always including an FAQ section in your blog posts — you can use questions from the Research tab's PAA section as inspiration.

• HowTo schema: If your article walks through step-by-step instructions, enabling HowTo helps AI engines quickly understand your steps, increasing citation probability. If your article isn't step-by-step in nature, skip this.

After enabling, click Preview in Google to see what structured data Google will actually detect on your page.

Keeping structured data in sync

If you update the FAQ or HowTo content in your article, click Regenerate to refresh the structured data. Google requires the FAQ/HowTo on your page and in your structured data to match exactly — otherwise, it won't be indexed properly.

What if a structured data type shows "Active" before I enable it?

You may notice some structured data is already marked Active even before you enable it in SEOWILL. This happens when your theme template or another app has already added it to your page.

To prevent conflicts and Google validation errors, we detect existing structured data and skip anything already present — only adding what's missing.

Note

Our recommendation: Disable existing structured data from your theme or other apps and use SEOWILL's instead. Our templates use a unified @id reference system across your entire site, which helps Google and AI engines better understand the relationships between your content — producing more complete and accurate results.

How to Restore a Previous Version

Click the Version icon in the top right to see saved versions:

• Original Version — the first save of your article after you started using SEOWILL
• Previous Version — your most recent save before the current one

Click Preview to view a version's content. To restore it, click Save.

How to Edit Image Alt Text

Featured image (top of article):
Select the image→ Click Edit on the right panel → Edit Alt Text → an edit dialog appears.

In-article images:
Select the image→ Click Image icon on the top-right panel → an edit dialog appears.

Need Help?

If you run into any issues or have feedback, feel free to reach out through our support channel. We're continuously improving Content Audit and would love to hear what works for you.